Money Advice Service

There are many different forms of in-store finance, each with ‘buy now and pay later’ offers. They’re often promoted in a way to attract you into taking them out but make sure you know what you’re getting into before you do.

What are store cards?

Store cards are a form of credit card but you can only use the card to make purchases within that particular store, or group of stores.

You’re likely to be offered a card at the checkout, when you come to pay for the goods.

Also, the interest rates on store cards are often much higher than normal credit cards.

This means that unless you pay off the balance in full each month it can take a long time, and cost a lot more, to repay the debt - particularly if you continue to use the card to make new purchases.

Before you sign up, make sure you can afford the repayments.

If you sign up but change your mind, there’s a 14-day cooling-off period when you can cancel your agreement. This applies to all types of credit agreement, not just store cards

Some store cards might actually be ‘charge cards’ - which means that you have to pay off the full balance at the end of the month.

If you don’t, you’ll be hit with extra charges. Make sure you understand what you’re signing up for.

What are store-linked credit cards?

These are credit cards which carry the branding of the store you got the card from and that retailer might give you benefits and discounts when you use your card, but they can be used outside of the store as well.

These might have longer interest-free periods than store cards, and similar rates of interest to unbranded credit cards, but you still need to think how you’re going to pay them off - make sure you do so before any introductory period ends.

Catalogue credit and shopping accounts

Many catalogue brands, online shops and some high street shops offer buy now, pay later credit.

You get finance on an individual purchase and pay it off over time.

A particular type of this, often offered by catalogue brands, is a ‘shopping account’.

This is a bit like a credit card, but without the card - you’re given a credit limit, and you can keep spending up to this maximum amount, provided that you make at least the minimum repayment each month.

In other cases, you might be offered what is called ‘instalment credit’.

This is basically a loan to finance the purchase - you own the goods from the start, but you pay for them in fixed instalments, either monthly or weekly, over a fixed period.


A hire-purchase (HP) agreement is often offered when you buy a car or furniture.

Unlike instalment credit, you don’t own the goods until you’ve made the final payment - in effect, you’re hiring the goods with an option to buy them.

Once you’ve made all the payments to the finance company, you can opt to buy the goods by paying a final ‘option to purchase’ fee.

This might be a small nominal amount or something much larger. These larger payments are often known as ‘balloon’ payments.

‘Conditional sale’ agreements work in a similar way - ownership is conditional on making all the payments, and if not, the company can take the goods back.

In both cases, you can’t sell the goods until the agreement has come to an end, and if you don’t keep up your repayments the goods can be repossessed.

However, if you’ve paid at least a third of the total amount payable, the company can’t seize the goods without getting a court order first.

Your rights

Anyone offering credit needs to be authorised by the Financial Conduct Authority (FCA), so you have important rights should anything go wrong.

Typical complaints include:

  • You’re unhappy with the quality of goods you’ve received.
  • You’re unhappy with the valuation of the goods at the end of the period.

If you want to complain, your first step should be to contact the firm or store where you bought the goods.

If you don’t get a satisfactory response within eight weeks you can complain to the Financial Ombudsman Service.

How to cancel a hire-purchase deal

You can choose to end a hire-purchase deal at any time before making the final payment as long as you’ve paid at least half the total amount payable, or pay up to that amount.

This is called ‘voluntary termination’ - you hand back the goods and walk away with no further liability.

Alternatively, you can settle early by paying what you owe minus a rebate, called early repayment, and take ownership of the goods.

In either case, you must inform the company in writing - details of how to do so should be in your credit agreement.

Keep a copy of your letter of termination in case any issues come up later on.

One benefit of in-store finance

The one positive to in-store finance as opposed to store cards is that the shops will tend to offer some form of interest-free period, usually three to 12 months.

But this is only good if you can manage your money and make sure you pay off what you owe in full within the interest-free period.

What to watch out for

If you don’t pay off the balance by the end of the interest-free period, your debt can rapidly mount up.

The effect on your credit rating

Having too many credit agreements (including in-store finances or hire-purchase) can lower your credit rating, even if you’re making your repayments on time.

That’s because lenders might look at the total credit you have available to you, and your total repayments, when they’re deciding whether to lend.

If you miss any repayments, this will damage your credit rating.

Insurance add-ons

The store might attempt to sell you additional products, such as:

  • stain protection insurance, on items such as a sofa or a carpet
  • warranty insurance, to protect you against the cost of some repairs
  • payment protection insurance (PPI), designed to cover your repayments if you lose your job or fall ill and can’t work.

These additional products tend to be expensive, and might be unnecessary - you could be covered by other insurance.

You need to check the terms and conditions too as there are usually conditions and exclusions. It might not be worth your while.

Alternatives to in-store finance

The best alternative to in-store finance, unless it’s 0% finance, is to purchase the goods with money you already have - in some cases you might be able to negotiate a discount for cash.

If the goods are something you really want and 0% finance isn’t available, could you save up for them?

If you really must have them immediately, research your options.

It might be better for you to take out an interest-free credit card or a personal loan.

This article is provided by the Money Advice Service.